Prototyping serves as a critical phase in the design and development process, acting as a bridge between conceptualization and final product realization. It allows designers and developers to visualize their ideas, test functionality, and explore user interactions before committing to full-scale production. By creating a tangible representation of a concept, teams can identify potential flaws, assess usability, and refine their […]

A/B testing, also known as split testing, is a method used to compare two versions of a webpage, app, or other digital content to determine which one performs better in achieving a specific goal. This technique involves presenting two variants, A and B, to different segments of users simultaneously. The primary objective is to identify which version yields higher conversion […]